“Good Results are guided by Good Strategy”
Have you ever wondered how some brands are able to consistently get it right with their audience communication and customer engagement? The answer is pretty simple really…before they start to design and execute campaigns, they focus on defining carefully thought out strategies that match realistic objectives. Good campaigns are more than just promotional ideas…they are the result of good strategies.
Mobile Strategies: Designing and executing campaigns with beautiful graphics is easy. Compelling calls-to-action that encourage high participation, maintains engagement and achieves targeted objectives demands a little more knowledge and experience. Let the best team in the business work with you to develop strategies that deliver to your objectives.
Campaign Compliance: Delivering to mobile requires strict adherence to multiple regulatory frameworks. Consumer consent and privacy, Opt-out provisions, Fair Trading regulations and Brand Guidelines are just a few of these considerations. Our team can help you to reduce the risk of your campaign offending customers or running afoul of regulatory rules.
Budgeting & Forecasting: Eventually, it all comes down to “dollars and sense”. Well-planned campaigns require attention to a number of objectives and key indicators, in particular the financial ROI. We can provide you with financial planning to ensure that your campaign is delivered within specific budget.
“The Right Tools To Execute Well”
Wi understand that upgrading your business operating toolkit always requires some adjustment. Ensuring that the transition to mobile is a swift and simple one is part of what we do very well. By understanding our client capacities and areas of greatest strengths, this allows us to provide support in precisely the areas that you require it most. The result is that in every case and regardless of your level of mobile expertise, you can be executing campaigns within the shortest possible time frame. Use our expertise to begin execute mobile initiatives with absolute confidence.
Account Management: New to mobile marketing and concerned about making a good impression? Use our expertise to help plan, execute and monitor your campaigns. We can assign a dedicated Account Manager to ensure that your campaign is executed on target and within budget.
Content Creation: Despite being the smaller “second screen”, mobile devices support a variety of rich multi media content that can be used to showcase your product and brand. Our team is available to work alongside you to ensure that your marketing content looks amazing upon delivery.
E-Commerce: Converting promotional activity into sales is something of a specialty area of ours. If fact, our business is founded on the principle that marketing should deliver traceable sales and measurable revenue.
Database Creation: Using mobile effectively is based on delivering relevant content to targeted, permission-based audiences at the appropriate time and place. In order to ensure pinpoint accuracy, and high ROI’s, the quality of your database is essential to your campaign. We can help you create new or update existing databases for permission based mobile engagement.
Training: Changing your communication and customer engagement to include mobile requires a mobile first approach. Ensuring that mobile properly impacts, enhances and reduces campaign costs means integrating mobile into current and future planning. We can work with your teams to ensure that they are up to speed with introductory 101 as well as more advanced training on mobile.